Arabic for designers In Arabic for Designers Second Edition Mourad Boutros has overhauled his critically acclaimed primer for non Arabic speakers who wish to implement Arabic into various visual designs ranging from cor
In Arabic for Designers, Second Edition,Mourad Boutros has overhauled his critically acclaimed primer for non Arabic speakers who wish to implement Arabic into various visual designs, ranging from corporate to artistic.The new edition includes pages, keeping pace with recent changes in the use of Arabic in multilingual visual marketing and design campaigns Since the release of the first edition, the need for companies in the West and Asia to utilize Arabic has increased exponentially, and Arabic for Designersis an essential tool to do so effectively Boutros draws from his impressive portfolio to provide heavily illustrated case studies of recent re designs and logotype conversions for European and Middle Eastern television networks, websites and printed media The second edition includes an expanded chapter on The Value of Cultural Knowledge, which cites examples of advertising campaigns that failed because the companies and design firms responsible for them did not grasp Arabic s many cultural and typographic nuances The book s Gallery features recent designs that incorporate Arabic successfully, artfully and innovatively Arabic for Designers, Second Edition, is a must have book for any non Arabic speakers interested in working with Arabic.
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Free Read Arabic for designers - by Mourad Boutros
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Mourad Boutros
