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Arabic for designers

Arabic for designers In Arabic for Designers Second Edition Mourad Boutros has overhauled his critically acclaimed primer for non Arabic speakers who wish to implement Arabic into various visual designs ranging from cor

  • Title: Arabic for designers
  • Author: Mourad Boutros
  • ISBN: 0500519536
  • Page: 138
  • Format: reli
  • In Arabic for Designers, Second Edition,Mourad Boutros has overhauled his critically acclaimed primer for non Arabic speakers who wish to implement Arabic into various visual designs, ranging from corporate to artistic.The new edition includes pages, keeping pace with recent changes in the use of Arabic in multilingual visual marketing and design campaigns Since the release of the first edition, the need for companies in the West and Asia to utilize Arabic has increased exponentially, and Arabic for Designersis an essential tool to do so effectively Boutros draws from his impressive portfolio to provide heavily illustrated case studies of recent re designs and logotype conversions for European and Middle Eastern television networks, websites and printed media The second edition includes an expanded chapter on The Value of Cultural Knowledge, which cites examples of advertising campaigns that failed because the companies and design firms responsible for them did not grasp Arabic s many cultural and typographic nuances The book s Gallery features recent designs that incorporate Arabic successfully, artfully and innovatively Arabic for Designers, Second Edition, is a must have book for any non Arabic speakers interested in working with Arabic.

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    1. Mourad Boutros says:
      Mourad Boutros Is a well-known author, some of his books are a fascination for readers like in the Arabic for designers book, this is one of the most wanted Mourad Boutros author readers around the world.

    Comment 801 on “Arabic for designers

    1. A. Fadel says:
      Mourad Boutros a r alis ARABIC FOR DESIGNERS, beaucoup plus qu un livre g n reusement ex cut , c est un livre l mentaire pour ceux qui cherchent comprendre le rythme et le flux de la langue arabe dans la cr ation d outils pour la communication Arabic for Designers est la fois accessible aux designers et aux lecteurs en g n ral Avec bien plus de 200 pages d exemples extraordinaires de la beaut du travail cr ateur arabe, le lecteur trouvera dans ce volume une introduction digne pour la compr hensi [...]

    2. Lungsman says:
      This is a nice introduction to Arabic graphic design But it is dated and the writing never delves deep into the work it covers.

    3. darla108 says:
      As I am learning to read and write Arabic, and now starting to do designing in Arabic, this book is very valuable Helpful for those of us who are designing with the Arabic alphabet Gives plenty of examples and ideas.

    4. Dean Bardouka says:
      Really beautiful book, and just in the nick of time As an Arab American studying the Arabic language as my second language, and as a graphic designer marketer by trade, it is as though the book was written just for me It is good to see something like this which cuts through all of the nonsense and delivers the beauty our culture has to offer that the news media fails to display, and does so in a concise and useful manner The author was able to give the western reader a glimpse of our culture usi [...]

    5. Burju says:
      This book is a must have if you re interested in calligraphy It s amazing, full of wonderful designs and adaptations.

    6. Grady Harp says:
      Mourad Boutros has achieved far than the anticipated function of this lavishly produced book, ARABIC FOR DESIGNERS, as a primer for those who seek to understand the rhythm and flow of the Arabic language in creating commercial avenues for communication While this book works very successfully on the level of a teaching tool for designers, with well over 200 pages of extraordinary examples of the beauty of Arabic creative work, the general reader will find in this volume a worthy introduction to [...]

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