Comment 453 on “Neuro Web Design: What Makes Them Click? (Voices That Matter) by Susan Weinschenk (23-Dec-2008) Paperback”

1. Ronan Bernard says:

   at 2:21 AM

   Trompeur car le titre ne recouvre en rien le contenu alors que le neuro web design laissait esp rer des sources dans les neurosciences et la psychoperception, ce livre se base en majorit sur des exp riences de psychologie sociale assez classiques Trompeur car il n est pas vraiment question de web design , mais exclusivement de E Commerce.D cevant Car si les exp riences cit es sont scientifiques, leur application au web, sauf dans quelques cas, n est que pure extrapolation de l auteur Ou comment [...]

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2. Marion says:

   at 2:21 AM

   Livre partique et tr s utile Les concepts sont clairs et les illsutrations et exemples r els permettent quel que soit le niveau d anglais de comprendre et passer les apprentissage en plans d actions.

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3. Dan Gayle says:

   at 2:21 AM

   This books makes you think about everything, not just web design, in an entirely new light How and why we make decisions and how others influence us into making those decisions subconsciously is simply an amazingly useful bit of information to have as both someone who is a consumer and as someone who is trying to convince others.Weinschenk s book is easy to grasp and understand, and is packed with tons of useful tidbits and principles I can t recommend it enough.

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4. atmj says:

   at 2:21 AM

   This is a brief informative book that takes some time honored Sales techniques, explains some of the psychology behind it and then puts it in context of various web practices.The author covers some of the basics of how we think and how certain things attract us unconsciously due to instinct and the way we evolved Next they get into the meat of the book and how to use this to make effective web sites and web sales.The chapters are 1 Designing Web sites for Persuasion and the Unconscious mind2 Wa [...]

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5. O. Prusak says:

   at 2:21 AM

   Let me start by saying that I have been creating web sites professionally since 1997 and have been specializing in increasing the bottom line for web sites since 2005.Overall the book is an easy read 132 pages of content and makes some excellent points.Should you get this book If you re just getting started with the psychological side of creating web sites, then YES On the other hand, if you ve been reading the following books then it s basically a re cap of the their content from the persepctiv [...]

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6. barry harrison says:

   at 2:21 AM

   I ve been designing websites since 1996 and have read a ton of books, articles, white papers, etc.Neuro Web Design gave me a new perspective and made me think about things I had never consciously considered before.This is not an instructional book It is not a scientific treatise, nor does it teach you how to design But it has given me a new understanding of why people do what they do online and how to better engage with them.I ve already begun to incorporate the concepts in my work with our clie [...]

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7. J. Greenwald says:

   at 2:21 AM

   I recently listened to a podcast with the author and was excited to read this book Unfortunately, I found it to be a rehash of Cialdini s Influence with some simple psychology and brief mention of the web The title should really be Neuro Web Content because it does not say anything about design itself structure, navigation, color rather, it talks about content and images I wish the book would have delved deeper into psychology and had of a focus on the web, as the title implies.This is a good b [...]

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